'Bull on Fire': Shocking annual bull burning festival

 A terrified bull writhes and bucks as flames lick around its head moments after it is set ablaze - all for the entertainment of a baying crowd. Shocking new images have emerged of a barbaric annual Spanish bull burning festival which animal rights campaigners are demanding be banned.

The sickening Joy of the Bull - or Toro Jubilo festival - is one of the 'cultural' highlights of the entertainment calendar for residents in the Medieval village of Medinaceli, in the province of Soria, north east of Madrid.  There, it is pinned to the floor, while men strap wooden stakes doused in flammable chemicals to its horns, and set it on fire. Then local me show their bravery by tormenting the terrified animal.

This year's festival, which took place on Saturday, was no different. More than 1,500 people crowded behind barriers and strained for a view of the cruel spectacle. A bullring is constructed in the main square and sand scattered on the floor. Several bonfires are built in preparation for the arrival of the bull.

At 11.30pm, the fires were lit using paraffin and the three-year-old bull, named Liebro, was dragged in on a rope held by many men dressed in grey uniforms. It was tied to a post by its horns and a plank of wood attached to a metal bar doused in pitch - a highly combustible mixture of turpentine and sulphur.

Fiercely hot sparks and embers drip from the burning torches onto the bewildered animal. The distressed bull is then released, thrashing around the ring to the cheers of the crowds.